Brand Jam
Brand Jam Watermark

How do brands build trust and connection, be authentic and memorable?

And what are the great mistakes people make and the big misconceptions about brand?

We explore the strategic and accidental ways brands build meaning for people, how they find a place in our hearts and why leaders must use brand to transform their businesses and organisations, inside and out.

Series 1

12

Mim Haysom

Jamming brand and insurance

"If you’ve got the opportunity, not just to hear research findings and look at data, but to speak to real people—that’s how you stay connected to what’s really happening with...

LISTEN TO EPISODE

11

Jaynee Dykes

Jamming brand and SPAM

10

Vanessa Morrish

Jamming brand and (giving a) crap

09

Louise Flynn and Deborah Manning

Jamming brand and software

08

Sean Marsh

Jamming brand and ethical business

07

Nicole Schulz

Jamming brand and reputation

06

Darren Wright

Jamming brand and travel

05

Brooke Chapman

Jamming brand and purpose

04

Ashley Smith

Jamming brand, consumers and customers

03

Kate Phillips

Jamming brand and people

02

Michael Goodhew

Jamming brand and behaviour

01

Debbie Richardson

Jamming brand and change

00

BrandJam trailer

When brand is your jam, you just can’t help but jam about brand.

SUBSCRIBE

Scott Oxford

Scott Oxford is a brand evangelist, brand strategist, creative and storyteller. He is partner in, and heads creative and brand strategy for New Word Order, a creative agency he’s run for nearly two decades with fellow strategist and content queen, Suzanne Oxford, who also happens to be his wife.

Through his work, he has been interviewing people and telling their stories for decades. Now, Scott takes one of his favourite specialties and asks questions and tells stories in his own voice and with people for whom brand is both a passion and a professional focus.

Scott also specialises in behaviour change and you’ll hear this come through in the episodes, with mention of the myriad of brands, campaigns and change projects he and his agency have created.

For the record, the brands he connected with and remembers fondly from childhood include Mars chocolate bar, Sunny Boy iceblocks, Orchy orange juice, Sunny Queen Eggs (there’s a story behind that one) Holden and Rolls Royce. Food and cars, unsurprisingly… oh, and TV channels, especially the good ol’ ABC.

ASK A QUESTION

Contact

Connect Scott with a potential guest, ask a question for the podcast or give some feedback.