"If it is spending the money or if it is trying a new platform, we need to be able to step out there and say, 'It might not have worked as well as I had hoped but I learned from it.'"
In this episode Scott jams with Jaynee Dykes, Sr. Brand Manager, SPAM Brand, Hormel Foods, about branded food and the 84 year old SPAM brand and its incredible trajectory across different international markets. They discuss that Monty Python sketch and the Broadway show that followed, where the name came from, who invented it and the SPAM museum that shares the story. They discuss customer research and tastes, dispel some myths and explore the fact that this incredible brand of tinned meat just keeps on yielding personal stories from people everywhere who know it as the brand that brings families together. And yes, they ham it up along the way.
*Uluru is an iconic Australian landmark mentioned in this episode by the often used name Ayres Rock. We’d like to acknowledge the Anangu People of Uluru and their dreaming story.
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About Jaynee
Jaynee Dykes, a small town, country girl from America. She would describe herself as excitable and passionate. She has spent 20 years in CPG brand marketing, with the last 15 years focused primarily on the iconic SPAM Brand which has taken her all over the world. From recently living in Asia, her new found passion is learning about and experiencing new cultures. And when she finds time, she volunteers with animals around the world.
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© 2024 Scott Oxford
