Scott jams with Adam Furness, APAC managing director for Impact, a company dedicated to transforming the way brands and enterprises manage and optimise all types of partnerships. Since they spoke the business has been valued at $1.5B proving that brands building connection through partnerships, via the emerging partnership economy, is only going to grow.
They talk affiliate and other marketing partnerships, how businesses and not for profits work together, and how nano, micro and macro influencers continue changing the face of marketing and advertising.
Adam explains referral armies via the unique trust micro influencers have with their followers, businesses with natural fit partnering with each other, the platform they use to do this and influence in general.
They discuss how brands recover from major fails, talk online shopping and skewers, the word ‘thunk’ and what a few uniquely posed little green army men can teach us about life and business.
A seasoned business operations and development executive, Adam Furness has 20+ years of experience in the APAC market and has a true passion for technology-based startups.
Prior to joining Impact, Adam spent four years at RhythmOne (formerly RadiumOne) where his most recent role was Managing Director, Asia Pacific. He’s also held senior leadership roles in sales, strategy, cross-platform, and business development at Southern Cross Austereo, Macquarie Radio Network, and MI9 (formerly ninemsn). Adam is based in the company’s Sydney office.
Impact is transforming the way enterprises manage and optimise all types of partnerships through Partnership Cloud, an integrated end-to-end solution for managing an enterprise’s partnerships across the entire partner life cycle to activate rapid growth through the emerging Partnership Economy.