“When it looks like you’re going to go against the grain, when it looks like that you might defy the rules, when you might defy what others may have an idea of you upholding, you’re then labelled defiant, dangerous and different.”
In this episode Scott jams with Sunny Bonnell, the award-winning CEO and co-founder of Motto, one of the top leadership and branding consultancies in the US and author of the ground-breaking business/career book, Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. It began as a book on brand and after a rework and a publishing bidding war is now becoming a powerful movement, being adopted by little businesses like Microsoft. Sunny also talks about breakdancing, parachute pants and the role of the Nike brand, Princess Diana’s unique brand and the Dallas Cowboys, Goorin Bros. hats and how leaders miss the mark when they don’t take the time to understand the power and importance of brand. It’s an amazing book and an inspiring chat from one of Brooklyn’s brand luminaries.
Sunny Bonnell is the award-winning CEO and co-founder of Motto, one of the top leadership and branding consultancies in the country, and author of the groundbreaking business/career book RARE BREED: A Guide to Success for the Defiant, Dangerous, and Different. Named one of GDUSA’s Top 25 People to Watch, Sunny has an unconventional approach to building standout brands and empowering young entrepreneurs to dare to be different in a sea of sameness. Alongside her co-conspirator Ashleigh Hansberger, Sunny has worked with the world’s most visionary leaders and ambitious companies to break the status quo including Google, Microsoft, Hershey’s, USA Today, and Twentieth Century Fox.
Sunny has earned her way to the front of this workplace revolution and devoted her work to inspiring people to think with the Rare Breed Mindset and demand more of themselves, their careers, and their companies. In addition to being featured in Forbes, Inc., Entrepreneur, and The Wall Street Journal, among other notable publications, Sunny is an active member of Young Entrepreneur Council (YEC) and a powerful speaker, giving talks at Fossil, The Radio and Audio Summit, Small Giants, and Inc. GROWCO, to name a few.