“Brand is not the people who build it. It's the people who believe in it and continue to buy into it over and over again.”
Scott and Brooke jam about the role of purpose in the life of a brand and the ways it impacts trust, authenticity, connection and behaviour.
We discuss neuromarketing, cars and sport, brand betrayal and the big decisions we all make in life.
They talk about the role brands play in helping or hindering us, including intellectual disability, retirement and plaintiff litigation.
Brooke started her career as a television journalist before moving into corporate communications and public relations roles, advising leading brands across the mining, travel, property, recruitment and not-for-profit sectors.
Having worked within and alongside marketing teams for more than 10 years, Brooke made the transition into strategic marketing roles and has led the marketing functions for leading plaintiff litigation firm Shine Lawyers, disability services provider Endeavour Foundation, and most recently, Australia’s largest privately-owned retirement village operator, RetireAustralia.
Brooke’s expertise lies in working with boards and business owners, transforming underperforming marketing functions by transitioning organisations out of tactical lead-generation and into a strategic marketing methodology aligned with broader business goals.