“This idea of human truth and humanness and having a human voice behind everything that we do, that is something that is paramount to all of our work and something that we talk about a lot as a creative team.”
We jam with Vanessa Morrish, Head of Brand and Creative for Who Gives a Crap, the online toilet paper company donating millions of dollars to build toilets for those who don’t have them.
Find out what it's like to build a brand from the ground up, the unique aspects of a ‘for purpose’ brand, subscription models and in-house creative. We muse on the earworm power of jingles, sustainability and just how important a brand like this is to the people who work within it.
We reflect on the toilet paper hoarding craze, authenticity and ethics, and the role of toilet humour in helping solve serious issues like poverty.
And yes, there is a naughty word used in this episode, but don’t let it put you off—it’s for a very good cause.
Vanessa spent a lot of her career coming up with creative ideas to convince people to buy things they didn’t need.
Now, she spends her time selling things people actually need while doing it as creatively as possible. She also now only works at places that have a mild to extreme swear word in it. Sorry mum.
She is currently the Head of Creative and Brand at Who Gives A Crap. It’s a funny name, but they do serious business. They make good looking, forest friendly toilet paper, paper towels and tissues and donate 50% of their profits to help build toilets for those in need.
So far, they’ve donated more than $8 million. Everything they do feels good, looks good and does good. That’s the bottom line (sorry, couldn’t help it).